(Online Education & International Curriculum Tutoring)

IB Ace Academy

IB Ace Academy is a global online tutoring platform specializing in IB, IGCSE, and SAT education. To increase student enrollments, improve online visibility, and attract qualified leads worldwide, the academy partnered with us to execute a performance-driven digital marketing strategy.

The Challenge

Highly competitive online tutoring and international education market
Difficulty reaching students and parents actively searching for IB support
Low organic visibility for high-intent academic keywords
Need to generate consistent enrollment inquiries from global audiences
Limited brand awareness despite offering specialized IB-focused tutoring
High competition from large edtech and tutoring platforms

The Strategy

Implemented an international SEO strategy targeting IB, IGCSE, and SAT-related search terms
Created dedicated landing pages for IB subjects, Internal Assessments, Extended Essays, and TOK support
Launched targeted Google Ads campaigns focused on students and parents seeking academic assistance
Optimized website content to improve search rankings and conversion rates
Implemented remarketing campaigns to re-engage website visitors and increase inquiries

Proven Results

8.9X

Return on Marketing Investment

24%

Reduction in Cost Per Lead

68%

Growth in Organic Website Traffic

Conclusion

Through a strategic combination of SEO, paid advertising, conversion optimization, and targeted content marketing, IB Ace Academy successfully expanded its digital reach and increased student inquiries from global markets. The result was stronger brand visibility, improved lead generation, and a scalable growth strategy that continues to drive student enrollments and business growth.