(Healthcare – Women & Children Specialty Hospital)

Ankura Hospitals

Ankura Hospitals is one of India’s leading super-specialty healthcare networks dedicated exclusively to women and children. With a presence across multiple cities and a team of experienced specialists in maternity, gynecology, neonatology, pediatrics, and fetal medicine, Ankura is committed to delivering advanced, compassionate, and patient-centered healthcare services

The Challenge

Highly competitive healthcare industry with established hospital networks
Need to increase visibility for specialized women and child healthcare services
Building trust and credibility in a healthcare-focused digital landscape
Need to improve patient engagement and appointment bookings across multiple locations
Low visibility for high-intent healthcare search queries
Difficulty reaching prospective patients searching for maternity and pediatric care

The Strategy

Implemented a healthcare-focused SEO strategy targeting maternity, pediatric, fertility, and women’s healthcare keywords
Optimized service pages and local search presence to improve visibility across multiple hospital locations
Launched targeted Google Ads campaigns for high-intent healthcare searches
Developed educational content to build trust and establish medical authority
Enhanced website user experience to improve appointment booking conversions

Proven Results

10.4X

Return on Marketing Investment

57%

Increase in Appointment Inquiries

76%

Growth in Website Traffic

Conclusion

Through a combination of SEO, performance marketing, content strategy, and conversion optimization, Ankura Hospitals successfully expanded its digital reach and increased patient inquiries across its healthcare network. The result was stronger online visibility, improved patient acquisition, and sustainable growth in a highly competitive healthcare sector.